Privacy Policy

1. Who We Are and How to Reach Us

Wood-Mizer Canada ("we", "our", "us") manufactures and sells portable sawmill equipment and related products across Canada. We are committed to protecting the privacy of our customers, website visitors, and employees in accordance with PIPEDA and Quebec Law 25.

Our designated Privacy Officer is responsible for our compliance with this policy:

Privacy Officer — Wood-Mizer Canada
Email: compliance@woodmizer.com
Phone: 705.878.5255
Address: 396 County Rd 36 Unit B K9V 4R3, Lindsay,ON, Canada

For Quebec residents: You may also direct privacy inquiries to the Commission d'accès à l'information (CAI) at www.cai.gouv.qc.ca if you are not satisfied with our response.

2. Scope of This Policy

This policy applies to all personal information collected by Wood-Mizer Canada through our website, sales and order processes, customer accounts, marketing communications, and any other commercial activity involving Canadian residents, including Quebec residents.

It does not apply to business contact information used solely for business-to-business communications, or to information that has been fully and irreversibly anonymized.

3. What Is Personal Information?

Personal information is any factual or subjective information, recorded or not, about an identifiable individual. Under this policy it includes but is not limited to:

  • Contact details: name, email address, phone number, and mailing address
  • Account and transaction data: purchase history, billing and shipping details, account credentials
  • Website usage data: IP address, browser type, pages visited, access times, and device identifiers
  • Communications: emails, survey responses, support requests, and message board posts
  • Demographic data: country, region, language preference
  • Financial data: payment method details processed via our payment providers
Sensitive personal information (such as race, religion, or political affiliations) will never be collected or used without your explicit, express consent.
We do not knowingly collect personal information from children under the age of 14 without verified parental or guardian consent. Quebec residents under 14 require parental consent for all personal information collection.
4. Why We Collect Your Personal Information

We identify the purpose for collecting personal information before or at the time of collection, in compliance with PIPEDA Principle 3 and Quebec Law 25 Section 12. We collect and use your personal information only for the following purposes:

4.1 Order Fulfillment and Service Delivery

  • Processing purchases, payments, and deliveries
  • Managing your customer account and order history
  • Providing customer support and warranty services
  • Arranging financing where requested

4.2 Communication

  • Responding to inquiries and support requests
  • Sending order confirmations, shipping updates, and transactional emails
  • Sending newsletters or promotional offers where you have provided express consent

4.3  Website Operation and Improvement

  • Maintaining website security and functionality
  • Analyzing how our website is used to improve content and performance
  • Conducting customer satisfaction surveys where you choose to participate

4.4  Advertising and Retargeting

  • Delivering targeted advertising on third-party platforms (Meta, Google, The Trade Desk) where you have provided express consent through our cookie banner
  • Measuring the effectiveness of advertising campaigns

4.5 Legal and Regulatory Compliance

  • Complying with applicable laws, regulations, and lawful government requests
  • Protecting the rights and property of Wood-Mizer Canada and our customers

If we wish to use your personal information for any purpose not listed above, we will identify the new purpose and obtain your consent before doing so.

5. How We Obtain Your Consent

We obtain meaningful consent before or at the time we collect your personal information. The form of consent depends on the sensitivity of the information and the context. Quebec residents are entitled to the highest consent standard available under Law 25.

  • Express (opt-in) consent: Required for marketing communications, advertising cookies, retargeting, sharing data with third parties for their own purposes, and any sensitive personal information. You must take a positive action (e.g., checking a box or clicking Accept on our cookie banner).
  • Implied consent: May apply to non-sensitive data collected as a necessary part of completing a transaction you have initiated (e.g., a shipping address to fulfill an order). Not used for advertising, analytics, or third-party data sharing.

Quebec residents: Under Law 25, express opt-in consent is required for all non-essential data collection and processing, including analytics cookies. Continued browsing does not constitute consent.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our Privacy Officer or adjusting your cookie preferences via our Cookie Preference Centre. Withdrawal does not affect the lawfulness of processing before withdrawal.

6. Disclosure to Third Parties

We do not sell, rent, or trade your personal information to third parties. We may share your personal information with the following categories of service providers and partners, under written data processing agreements requiring them to protect your information and use it only as directed by us:

Category Examples Purpose
Ad Networks The Trade Desk, AppNexus/Xandr, Magnite, MGID Programmatic advertising delivery
Analytics Services Google Analytics, Adobe Analytics Website usage analysis and improvement
Cloud Computing US parent company infrastructure, Magento/Adobe Commerce Cloud Platform hosting and data storage (includes cross-border transfers)
Order Fulfillment Logistics and freight providers Physical delivery of orders
Payment Processors PayPal Secure transaction processing
Performance Monitoring New Relic Website performance and uptime monitoring
Retargeting Platforms Meta/Facebook Pixel, Google Ads/DoubleClick, The Trade Desk Targeted advertising to previous site visitors
Sales & Marketing Tools Dotdigital Email marketing automation and CRM
Social Networks YouTube, Facebook (via Pixel and Elfsight widget) Embedded content and social feed data flows
User Authentication Google reCAPTCHA, customer account system Account security and bot prevention
Website Hosting Cloudflare, Magento/Adobe Commerce Cloud Content delivery, DDoS protection, site hosting

Cross-Border Transfers

Some of our service providers are located outside Canada, including in the United States. When personal information is transferred outside Canada, we ensure through contractual means (including data processing agreements) that it receives protection comparable to PIPEDA and Law 25. Quebec residents are specifically notified that cross-border transfers occur and may request details about recipient jurisdictions from our Privacy Officer.

Legal Disclosures

We will disclose personal information without notice only if required by law, court order, or to protect the safety of our customers or the public.

7. Retention of Your Personal Information

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law:

  • Customer account and transaction records: 7 years following your last transaction
  • Marketing consent records: Duration of the relationship and 3 years after
  • Website usage and analytics logs: 13 months
  • Cookie consent records: Minimum 5 years (required under Law 25)

When personal information is no longer required, we securely destroy, erase, or anonymize it.

8. Accuracy

We take reasonable steps to ensure that the personal information we hold is accurate, complete, and up to date. We rely on you to inform us of any changes. If you believe information we hold is inaccurate or incomplete, you have the right to request a correction. See Section 10.

9. Security Safeguards

We protect your personal information using safeguards appropriate to its sensitivity:

  • Technical: SSL/TLS encryption for data in transit, secure server environments, firewalls, access controls, and regular security patches
  • Physical: Restricted access to premises and systems where personal information is stored
  • Organizational: Employee privacy training, confidentiality agreements, and a designated Privacy Officer

Security Breach Notification

In the event of a breach posing a real risk of significant harm, we will: (a) notify the Office of the Privacy Commissioner of Canada (OPC) and, for Quebec residents, the Commission d'accès à l'information (CAI); (b) notify affected individuals directly with details and recommended steps; and (c) maintain a record of all breaches for a minimum of five years.

10. Your Privacy Rights

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Withdrawal of consent: Withdraw consent for non-essential processing at any time
  • Cookie preferences: Update your cookie consent at any time via our Cookie Preference Centre
  • Complaint: File a complaint with the OPC (federally) or CAI (Quebec)

Quebec residents also have the right to: data portability (receive your data in a structured, commonly used format); request deletion of personal information where it is no longer necessary for its original purpose; and be informed of any automated decision-making that significantly affects you.

How to Make a Request

Submit a written request to our Privacy Officer at compliance@woodmizer.com. We will respond within 30 days (extendable to 60 days with written notice). Access will be provided at no cost or minimal cost.

If we refuse a request, we will provide the reason in writing and advise you of your right to complain to the OPC or CAI.

11. Cookies and Online Tracking

Our website uses cookies and similar tracking technologies. For a full description of the cookies we use, the purposes they serve, the third parties involved, and how to manage your preferences, please see our separate Cookie Policy available at https://woodmizer.ca/en/cookie-policy

Cookie Preference Centre: You can review and update your consent choices at any time by clicking the cookie settings link in the footer of our website.

12. Questions, Complaints, and Recourse

If you have a concern about how we have handled your personal information, please contact our Privacy Officer first. Privacy Officer — Wood-Mizer Canada Email: compliance@woodmizer.com If you are not satisfied, you may submit a complaint through our confidential incident reporting portal (anonymous submissions accepted): report.syntrio.com/woodmizer

You also have the right to file a complaint with:

  • Office of the Privacy Commissioner of Canada (OPC): priv.gc.ca/privacy | 1-800-282-1376 | 30 Victoria Street, 8th Floor, Gatineau, QC K1A 1H3
  • Commission d'accès à l'information (CAI — Quebec): cai.gouv.qc.ca | 1-888-528-7741 (Quebec residents)
13. Updates to This Policy

We review this policy periodically and update it when our practices change or when required by law. The effective date at the top reflects the most recent version. For material changes, we will post notice on our website and, where we have your contact information, notify you by email.

This policy is prepared in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA), S.C. 2000, c. 5, and Quebec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25), as amended by Bill 64. This document does not constitute legal advice.

Privacy Policy

Wood-Mizer Canada is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Wood-Mizer Canada Web site and governs data collection and usage. By using the Wood-Mizer Canada website, you consent to the data practices described in this statement.

Collection of your Personal Information

Wood-Mizer Canada collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Wood-Mizer Canada also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by Wood-Mizer Canada. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Wood-Mizer Canada for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Wood-Mizer Canada Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Wood-Mizer Canada public message boards, this information may be collected and used by others. Note: Wood-Mizer Canada does not read any of your private online communications.

Wood-Mizer Canada encourages you to review the privacy statements of Web sites you choose to link to from Wood-Mizer Canada so that you can understand how those Web sites collect, use and share your information. Wood-Mizer Canada is not responsible for the privacy statements or other content on Web sites outside of the Wood-Mizer Canada and Wood-Mizer Canada family of Web sites.

Use of your Personal Information

Wood-Mizer Canada collects and uses your personal information to operate the Wood-Mizer Canada Web site and deliver the services you have requested. Wood-Mizer Canada also uses your personally identifiable information to inform you of other products or services available from Wood-Mizer Canada and its affiliates. Wood-Mizer Canada may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Wood-Mizer Canada does not sell, rent or lease its customer lists to third parties. Wood-Mizer Canada may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Wood-Mizer Canada may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Wood-Mizer Canada, and they are required to maintain the confidentiality of your information.

Wood-Mizer Canada does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Wood-Mizer Canada keeps track of the Web sites and pages our customers visit within Wood-Mizer Canada, in order to determine what Wood-Mizer Canada services are the most popular. This data is used to deliver customized content and advertising within Wood-Mizer Canada to customers whose behavior indicates that they are interested in a particular subject area.

Wood-Mizer Canada Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Wood-Mizer Canada or the site; (b) protect and defend the rights or property of Wood-Mizer Canada; and, (c) act under exigent circumstances to protect the personal safety of users of Wood-Mizer Canada, or the public.

Use of Cookies

The Wood-Mizer Canada Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Wood-Mizer Canada pages, or register with Wood-Mizer Canada site or services, a cookie helps Wood-Mizer Canada to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Wood-Mizer Canada Web site, the information you previously provided can be retrieved, so you can easily use the Wood-Mizer Canada features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Wood-Mizer Canada services or Web sites you visit.

Security of your Personal Information

Wood-Mizer Canada secures your personal information from unauthorized access, use or disclosure. Wood-Mizer Canada secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Wood-Mizer Canada will occasionally update this Statement of Privacy to reflect company and customer feedback. Wood-Mizer Canada encourages you to periodically review this Statement to be informed of how Wood-Mizer Canada is protecting your information.

Contact Information

Wood-Mizer Canada welcomes your comments regarding this Statement of Privacy. If you believe that Wood-Mizer Canada has not adhered to this Statement, please contact Wood-Mizer Canada at infocentre@woodmizer.ca. We will use commercially reasonable efforts to promptly determine and remedy the problem.